![]() That being said, Shopify today has a sizable user base to pitch its keyboard app to – the company has over 200,000 merchants, and the company tells TechCrunch these tend to be primarily iOS users. While we’ve seen a number of iOS keyboard apps for consumers who want an easier way to send GIFs or want to theme their keyboard using crazy colors, those apps focused on a niche business crowd are still few and far between. The Shopkey app is carving out an interesting niche in the App Store. Many online shoppers still think the only way to reach a merchant is via phone or email, if not in person. The company is currently dubbing Shopkey an “experiment,” and rightly so – this more casual sort of interaction between shopper and merchant is new to both parties. Now, e-commerce platform Shopify is aiming to help its merchants better serve their customers via mobile messaging with the launch of a dedicated iOS keyboard app called Shopkey that offers instant access to their product catalog. There are even SMS-based services, like Magic, Operator, GoButler, and others targeting the emerging “conversational shopping” market. A growing number of e-commerce businesses today are assisting their customers over SMS and mobile messaging.
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